Client Challenge:

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In the high-stakes world of professional sports, athletes represent more than just their talent—they embody the values and reputation of the teams they play for. Yet, a single problematic social media post from years ago can spark public backlash, tarnish a team’s image, and distract from the game.

Sports teams have learned the hard way that failing to address a player’s online history can lead to negative press, brand damage, and expensive crisis management efforts.

How Lookio Helped:

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A professional football team partnered with Lookio to screen the social media profiles of potential new recruits. Lookio flagged posts containing offensive language and questionable content. The team used this information to have open conversations with recruits about scrubbing their pages before signing contracts, allowing players to start their careers with a clean slate.

This proactive approach ensured the team wasn’t blindsided by a media scandal and helped protect the athletes from public ridicule over posts they may not even remember making.

The Results:

• Seamless Recruitment: The team onboarded players without fear of embarrassing social media discoveries.
• Brand Integrity Maintained: By ensuring every recruit aligned with their values, the team avoided costly PR nightmares.
• Empowered Players: New athletes appreciated the opportunity to address past posts, entering their roles with confidence and a fresh start.

Why It Matters:

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No sports team wants their reputation jeopardized by the actions of a single player. Lookio ensures teams can focus on building a winning roster without fear of unexpected controversies derailing their brand.

Partner with Lookio:

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Protect your team’s legacy and reputation.

Contact Lookio today to build a roster that’s as clean off the field as it is talented on it.

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