Client Challenge:

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In today’s digital-first world, brands often rely on social media influencers to promote their products and connect with their audiences. While influencers bring reach and engagement, their past behavior online can quickly become a liability.

A resurfaced offensive tweet or inappropriate comment can spark outrage, putting a brand's reputation in jeopardy.

For example, in 2023, Doritos Spain faced significant backlash after partnering with influencers whose past tweets resurfaced, leading to public outcry and negative press. The controversy overshadowed the campaign's message, costing the brand goodwill and forcing them into damage control mode.

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How Lookio Helped:

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A global beauty brand turned to Lookio for assistance in screening their potential influencers. By using Lookio’s social media screening tool, the brand identified red flags, including violent and offensive language, before signing contracts. This proactive approach allowed them to work only with influencers aligned with their values and ensured the campaign focused on product excellence, not controversy.

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The Results:

• Zero Negative Press: The campaign launched without any scandals or unexpected backlash.
• Enhanced Brand Trust: Customers applauded the brand for aligning with influencers whose behavior reflected their values.
• Streamlined Process: Lookio’s efficient screening saved the marketing team hours of manual vetting, ensuring they could meet campaign deadlines without compromising on quality.

Why It Matters:

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Your brand is only as strong as the people who represent it. Lookio provides the confidence to collaborate with influencers who amplify your message without putting your reputation at risk.

Partner with Lookio:

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Stay ahead of potential PR disasters.

Contact Lookio today to ensure your partnerships are built on trust, transparency, and shared values.

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