Client Challenge:

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Hiring a C-suite executive is one of the most critical decisions a company can make. These leaders shape strategy, represent the brand publicly, and influence company culture. However, a poor choice can lead to disastrous consequences, especially when a candidate’s social media history reveals inappropriate behavior or attitudes.

C-suite hires are costly, high-profile decisions, and missteps can expose the company to reputational damage, shareholder concerns, and even lawsuits—particularly in cases of harassment or other misconduct. When these issues come to light after hiring, the fallout can be difficult and expensive to recover from.

How Lookio Helped:

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A large retail corporation engaged Lookio to screen potential candidates for a new Chief Marketing Officer. Lookio flagged posts and online behavior suggesting patterns of discriminatory language and inappropriate interactions that were inconsistent with the company’s values.

Armed with Lookio’s insights, the company avoided hiring a candidate who could have caused long-term damage. Instead, they focused on other highly qualified candidates who not only met the professional requirements but also reflected the company’s culture and ethical standards.

The Results:

• Protected Reputation: The company avoided a potential PR crisis by thoroughly vetting the social history of a high-profile candidate.
• Strategic Alignment: The executive they ultimately hired aligned seamlessly with the company’s values and vision, providing strong leadership without controversy.
• Cost Avoidance: By steering clear of a poor hire, the company saved millions in potential costs associated with legal disputes, severance packages, and damage control efforts.

Why It Matters:

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C-suite executives are the face of your company, both internally and externally. A single bad hire at this level can lead to significant financial losses, erode employee trust, and damage brand credibility. Lookio ensures companies make informed, confident decisions when hiring their most visible leaders.

Partner with Lookio:

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Protect your brand and boardroom.

Contact Lookio today to ensure your next executive hire strengthens your company instead of putting it at risk.

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