Client Challenge:

‍
Nonprofit organizations depend heavily on public trust, donor support, and partnerships to achieve their mission. However, hiring the wrong individuals or associating with ambassadors whose past social media behavior is problematic can damage credibility and jeopardize funding.

In one instance, a nonprofit promoting youth education faced backlash after a newly hired spokesperson’s past offensive tweets were uncovered. The resulting negative press overshadowed the organization’s work and led to the loss of key donors.

How Lookio Helped:

‍
A national nonprofit turned to Lookio to screen potential employees, ambassadors, and spokespersons. Lookio flagged concerning patterns of online behavior in one candidate, including divisive and offensive posts that conflicted with the organization’s values. This insight allowed the nonprofit to pivot to more suitable candidates who would positively represent their mission.

With Lookio’s assistance, the organization ensured that everyone associated with their brand embodied the principles they advocated for, preserving their reputation and strengthening donor confidence.

The Results:

• Strengthened Donor Trust: The nonprofit maintained the confidence of key supporters by ensuring its team and representatives reflected its mission and values.
• Avoided Public Controversy: Early identification of red flags prevented PR crises that could have distracted from their cause.
• Streamlined Vetting: Lookio saved the team valuable time in vetting candidates, enabling them to focus on their impactful work.

Why It Matters:

‍
Nonprofits operate in a space where public trust is their most valuable asset. The wrong hire or association can jeopardize their cause and relationships with supporters. Lookio ensures nonprofits can focus on their mission while safeguarding their reputation.

Partner with Lookio:

‍
Empower your organization with the tools to make better hiring and partnership decisions.

Contact Lookio today to protect your mission and maximize your impact.

‍